Saturday, 5 April 2008

Can 'We' fix it?

Today I read that Al Gore's organisation, the Alliance for Climate Protection, has launched a new campaign called We Can Solve It or We for short.

In the unfortunate manner of anything international launched by politicians from the US of A, it's for America [sic] and the whole world, although they don't seem to be quite sure on the last bit. However, that's enough Yank bashing for today; this seems like a great idea to motivate a groundswell of public opinion to force leading politicians into action on climate change.

The Alliance is building partnerships with existing North American and International membership organisations with an interest in environmental protection, it is recruiting volunteers to evangelise , encouraging people to write to their local papers and elected representatives, to talk to community leaders, sign petititions, take part in local action, 'Ask lenders to consider climate impact when funding new coal plants' (that's a good one) and many other things, all as part of a coordinated three year campaign.

On their home turf they have started an advertising campaign on television, radio and print media, the rest of us will get to see their online advertising as well. they are aiming to get 10 million Americans, 1 in 30 of the whole population, working as volunteers. With that kind of support elected leaders will have to sit up, take notice and act.

So 'Go USA', whether we like it or not the rest of the world is waiting for your leadership, your technological capability and your industrial capacity in our struggle with climate change.

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